Air University Kamra Campus

Department Of Business Administration Introduction Head Of Department Message Vision & Mission Faculty Academic Staff Academic Resources Scheme Of Studies Programs Offered Programs Description(BSAvM) Programs Description(BBA) Programs Description(MS MANAGEMENT SCIENCES) Scope(MS MANAGEMENT SCIENCES)

Department of Business Administration

Dr. Muhammad Danish Habib

Assistant Professor

Ext: +92-57-9153-277

Email:[email protected]

Dr. Muhammad Danish Habib

Assistant Professor

Dr. Muhammad Danish Habib is an Assistant Professor and Chair at Air University’s Aerospace & Aviation Campus. He holds a Ph.D. in Marketing from SZABIST, Islamabad, and brings over a decade of teaching experience. Dr. Habib specializes in Consumer Behavior, Strategic Marketing, and Advanced Research Methods. Renowned for his engaging training sessions on research techniques and case study methods, he has significantly advanced both academic and professional skills. His research has been published in leading journals, including the Journal of Retailing and Consumer Services, Socio-Economic Planning Sciences, Food Quality and Preference, Journal of Public Affairs, and Current Psychology.

Ph.D. in Marketing from SZABIST, Islamabad

Habib, M. D., Alghamdi, A., Sharma, V., Mehrotra, A., & Badghish, S. (2024). Diet or lifestyle: Consumer purchase behavior of vegan retailing. A qualitative assessment. Journal of Retailing and Consumer Services, 76, 103584 Ashraf, N., Habib, M. D., Khidmat, W. B., & Awan, M. (2024). Surplus Food Donations and Intentions to Throw Leftover Food: A Model and Empirical Analysis. Global Business Review, 09721509241257253. Habib, M. D., Ashraf, N. (2023). COVID-19 Outbreak: Consumer Impulsive Buying Behavior towards Personal Safety and Healthcare Products. Pakistan Journal of Commerce and Social Sciences, 17 (3), 535-557 Habib, M. D., Filimonau, V., Coşkun, A., Wang, L. E., & Ermolaev, V. A. (2023). Altruistic and collectivistic values as the antecedents of surplus food donation intention. Socio-Economic Planning Sciences, 90, 101729. Habib, M. D., Kaur, P., Sharma, V., & Talwar, S. (2023). Analyzing the food waste reduction intentions of UK households. A Value-Attitude-Behavior (VAB) theory perspective. Journal of Retailing and Consumer Services, 75, 103486. Attiq, S., Habib, M. D., Campus, K., & Khokhar, M. N. What drivers variety seeking intentions of restaurant diners. Journal of Xi’an Shiyou University, Natural Science Edition, 19(7), 588-613 Khidmat, W. B., Habib, M. D., Awan, S., & Raza, K. (2022). Female directors on corporate boards and their impact on corporate social responsibility (CSR): evidence from China. Management Research Review, 45(4), 563-595 Habib, M. D., Shaheen, S., & Almas, L. K. (2022). Dividend Policy as a Core Determinant of Earning Management: Evidence from Pakistan. Journal of Finance and Accounting Research, 4(1), 44-72 Habib, M. D., (2021), Does religiosity matter in impulsive psychology buying behaviors? a mediating model and empirical application, Current Psychology, 42, 9986–9998 Attiq, S., Habib, M. D., Kaur, P., Hasni, M. J. S., & Dhir, A. (2021). Drivers of food waste reduction behaviour in the household context. 104300 Attiq, S., Chau, K. Y., Bashir, S., Habib, M. D., Azam, R. I., & Wong, W.-K. (2021). Sustainability of Household Food Waste Reduction: A Fresh Insight on Youth’s Emotional and Cognitive Behaviors. International Journal of Environmental Research and Public Health, 18(13), 7013. Khidmat, W. B., Khan, H. ur R., Habib, M. D., & Awan, S. (2021). Academic directors in board and corporate expropriation: Evidence from China. Managerial and Decision Economics, mde.3388. Habib. D., Jalil, H., & Qayyum, A. (2021). Analyzing the role of values, beliefs and attitude in developing sustainable behavioral intentions: empirical evidence from electric power industry, Business and Economic Review, (Y category) Jalil, H., Habib. D., & Qayyum, A. (2021). COVID-19, Impact of External Environment in the Formation of Students’ Satisfaction as well as Subjective Well-Being in the Context of E-learning, Pakistan Business Review, 22(4), 604-666 Habib, M.D. and Sarwar, M.A. (2021), After-sales services, brand equity and purchasing intention to buy second-hand product, Rajagiri Management Journal, 15(2), 129-144. Sarwar, M. A., Awang, Z., Habib, M.D., Nasir, J., & Hussain M. (2020). Why did I buy this? Purchase regret and repeat purchase intentions: a model and empirical application, Journal of Public Affairs, DOI: 10.1002/pa.2357 Habib. D, & Attiq, S., (2020). A model and empirical examination of influencing factors of customer satisfaction and service performance through interactional quality. Business and Economics Review, 12 (1), 119-138 Habib, D, Batool, N & Hassan., (2020). Religiosity and impulsive buying tendencies: a model and empirical application. Journal of Islamic Business and Management, 10(1) Jan – Jun 2020 Habib. D., & Qayyum, A. (2018), Cognitive emotion theory and emotion-action tendency in online impulsive buying, Journal of Management Sciences, 5(1), 86-99. Habib. D., & Qayyum, A. (2018), Online impulsive buying behavior: a model and empirical investigation, Journal of Managerial Sciences, 11(3), 145-165. Afzal, M., & Habib, D. (2018). Corporate Governance and Earnings Management: A Model and Empirical Investigation from Karachi Stock Exchange. Journal of Finance and Economics Research, 3(2), 51-67. Habib, D., Qayyuum, A. & Attiq, S. (2017). An analysis of the relationship among norms, attitude and behavioral intention: A case of electrical power industry, Abasyn Journal of Social Science, 10 (Special Issue), 48-56 Habib, D., Aziz, M. A. & Rahman, A. (2017)The Relationship of Consumer Identities and Purchase Intention: An Empirical Study of Electronic Gadgets Buyers, International Review of Management and Business Research, 6(3), 926-938 Aziz, M. A., & Habib, D. (2017). Effects of Social Value, Self-Discrepancy, and Face Consciousness on Status Consumption: Perceived Consumer Need for Uniqueness as a Mediator. European Journal of Business and Management, 9(4),1-9 Moon, A M, Habib, D, & Atiq, S. (2015), Analyzing the Sustainable Behavioral Intentions: Role of Norms, Beliefs and Values on Behavioral Intentions, Pakistan Journal of Commerce and Social Sciences, 9(2), 524-539

CONFERENCE ATTENDED

INTERNATIONAL CONFERENCES AS PRESENTER

International Conference on Business and Management 2019 (ICBM2019), Terengganu, Malaysia, 18-19 December 2019, Universiti Sultan Zainal Abidin, Terengganu, Malaysia. International Conference on Contemporary Issues in Business & Economics (ICCIBE), Tokat-Turkey, July 14-15, 2018, Gaziosmanpasa University, Tokat, Turkey. 3rd ASIA INTERNATIONAL CONFERENCE (AIC 2017), Kuala Lumpur, Malaysia, December 9-10, 2017, Universiti Teknologi Malaysia, Kuala Lumpur Campus.

NATIONAL CONFERENCES AS PRESENTER

3rd International Conference on Business and Management Perspectives in the Asian Context, October 25-27, 2018, UOL, Lahore, Pakistan. 21st International Research Conference (IRC), 2019, Islamabad, April 23-24, 2019, SZABIST Islamabad, Pakistan. 1st International Conference on Management and Commerce (ICMC-2018), Gujrat, April 4-5, 2018, University of Gujrat, Gujrat Pakistan. International Conference on Innovation & Emerging Trends in Business Management, Education and Social Sciences (Global Perspective), January 08-09, 2018, Iqra University Karachi, Pakistan. 4th International Water Conference 2017, December 19-21, 2017, PCRWR, Islamabad, Pakistan. 2nd International Conference on Business and Management Perspectives in the Asian Context, October 19-21, 2017, UOL, Lahore, Pakistan. CUST International Business Research Conference, October 19-20, 2017 CUST Islamabad, Pakistan. 9th South Asian International Conference (SAICON-2017), August 23-25, 2017, COMSATS, Islamabad, Pakistan. SDSB DOCTORAL COLLOQUIUM, 2017 LUMS, April 24, 2017, Lahore, Pakistan (Best Paper Award) 20th National Research Conference (NCR-2017), April 19, 2017, SZABIST, Islamabad, Pakistan. 13th National Research Conference (NRC-2011), Islamabad, June 28-30, 2011, SZABIST, Islamabad, Pakistan.

Consumer Behavior and Decision-Making Sustainable Practices and Corporate Social Responsibility (CSR) AI Adoption in Marketing

PhD Co-Supervised

Determinants of food waste reduction behavior: psychological and social media marketing perspectives of young consumers.

MS Co-Supervised

Green HRM practices and employee green behavior: model and empirical application

MS Supervised

Consumer waste prevention behavior: a conceptual model and empirical application The role of employee empowerment in customer satisfaction and employee service performance: empirical evidence from the insurance sector It’s all about perceptions: effects of customer perceived quality, perceived environment, and perceived value on behavioral intentions through satisfaction Consumer’s value orientations, beliefs, norms, and sustainable purchase intentions: an empirical examination Antecedents of customer commitment, coolness, and repurchase intentions: a case of apparel brands

BS Supervised

From boarding pass to touch screen: a comparative analysis of travelers decision making Mindfulness and customer loyalty: a case of an airline industry Trust in Generative AI and job performance: paving the pathway in the aviation industry Unveiling the dark side: ethical dilemmas faced by online customers within the retail sector